This is sometimes also called

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Customers You can go to events or trade shows, but go where your customers are and even spend time to see if you can work with them in person. Empathy Marketing Empathetic Listening To better understand your customers’ motivations, use empathetic listening; you’re not just listening for a response, you’re listening to understand.  third ear listening. What’s the feeling or emotion behind that? What is the primary motivation? When you listen on a deeper level, you have this deeper insight. Customer Story Interviews Conducting customer story interviews is where you get to understand your customer's journey and experience.

This way, you can drill down further and hear the whole story. View Customer Problems Viewing customer problems online is also a great way to understand your customer's emotional motivations. You can find these issues on your customer Indonesia Email List support board, red board, or they may post feedback on social media. The point here is that you can see the problem and gain insights. How to Design Messages That Relate to Emotional Motivations An emotional connection must precede a prospect's conversion. Rather than trying to get someone to care, you really need to tap into what they already care about. Once you do that, you have a connection that can be established.



This brings us to the next step of designing messages that relate to emotional motivations. Empathy Marketing The Empathy Index Tool The Empathy Index is a method that helps you become your customer. How can you become your customer? You need to have a method or tool that overcomes your biases so that you can focus on your customer. So here are the four most important things about the Empathy Index: Emotional Resonance Customer-centricity Relevance Clarity You can use this as a guide for all your marketing messages, including advertising emails and call guides. It’s a way for you to step into your customer’s world.